I launched my blog about nine months ago. Beforehand, I’d taken the time to explore what blogging was about and also to see if it would be a good fit for me. By the time my blog went live, I knew that I would be able to keep it up and running for as long as I wanted.
From my relatively short experience as a blogger, I can share four lessons that I’ve learned since launching this blog. I hope that it will help other newcomers, just as the help of others inspired me!
I believe in the importance of movement. The same way our bodies need to move to feel healthy and energetic, our minds need to be consistently nourished with new information.
That’s where reading becomes handy. With modern communication technology, this task can’t possibly be any easier.
My blog covers parenting topics, and I find it very easy to be exposed to similar topics by subscribing to websites and blogs that cover the same niche, and also by following parenting boards on Pinterest. Another platform that could be handy is StumbleUpon. However, I personally prefer the layout and cleanliness of Pinterest, as the posts are easier to read.
Having said that, I don’t only limit myself to parenting sites, as I like to follow topics that could be interesting for moms. These subjects include cooking (although I’ve officially recognized that I’m still a lousy cook), kids crafts, fashion and home décor. I also follow sites that are interesting for me on personal aspects such as marketing, blogging and personal care.
I found that the more I read, the easier it gets for me to write my posts. Reading helps my ideas flow easily in my mind. My thought process is no longer stagnant.
Keep learning new stuff
As an extension of the previous point, I have found that the more I read, the more I discover new stuff that makes my blog and blogging process more efficient and overall better.
Launching a blog is very easy. All it takes is an account on WordPress, and following the simple steps to creating and releasing posts. Then, it’s time to submit a few articles. That’s blogging in its most basic form.
But is this really what you’re looking for?
A blog with no readers. No feedback. No excitement.
Writers like to start a blog because they have things to share, stories to tell, experiences that could be of value to others. In this case, you’ll want to make sure that your blog is beneficial for your audience, and that means that you should have a blog layout that is attractive and easy to navigate.
You’ll also have to work on promoting your posts and blog on the various social media platforms that are available to you, whether by creating accounts on social networks, guest posting, getting interviewed, partnering with other bloggers, etc.
The sky is the limit when it comes to promoting your work, and the best part is that we live in a world that offers this opportunity to everyone, without any cost. This information is available to you, you just need to find it by reading and exploring constantly.
In some cases, I’ve found this information by reading posts written by other bloggers. Other times, I enrolled in online courses, whether they were free or charged a fee. All those methods are beneficial and I definitely recommend them all.
The good part is that there are writers out there who focus on writing about specific topics. This is great, as they can provide you with their specialized knowledge. This is how you can find answers to questions related to email marketing, Pinterest, Facebook, Instagram, Twitter, SEO, blog branding, lead magnets, or whatever else your heart desires.
Since I launched my blog, I haven’t updated the template that I’m using, as I feel it still works well for me. However, I’ve done many changes that involve the “About Me” page, the selection of images used on the blog, the overall layout of my posts, the call to actions, and the different plugins that I use.
Continuous education and updates on your site are the way to go. Keep this up until you’re sure that you’re in the right place. Till now, I still believe that I constantly have some work to do until I get to the point where I’m happy with everything that I’ve got.
Beware of the information that you read
As I said above, there is tons of information available to read that will be of help in directing new bloggers while launching and maintaining blogs of their own.
However, you should beware of what you’re reading, as it may either be useful advice that will serve in making positive changes on your blog, or it could be your next distraction.
There are tons of stories about making money within a week of launching a blog, or of getting an incredibly crazy amount of traffic within five days of being online. Stories like this might be true, for a few fortunate bloggers out there. These expectations are not realistic and will not happen for everyone.
When it comes to blogging, I believe in taking the time to understand how to use the various tools available while trying and testing the different platforms in order to make sure that you can master your blog both inside and out. I also believe in trying out different monetization methods to find out what works best for you, for your blog and for your audience.
Of course, there might be more than one type of monetization that could be suitable; you just need to find it by learning from your mistakes.
The blog works for you, not the other way around
When I started blogging, it felt like I was serving my blog by looking for the right way to approach the overall blogging field.
But then I realized that my perspective was all wrong. I launched the blog with the specific theme of parenting young kids because I had stories to share. I created the blog as a tool to reach out to others.
Basically, the blog was there to serve me, not the other way around.
This meant that the blog needed to work for me, for my strategies and for my audience.
By changing this perspective, I felt liberated from the pressures that I had set up, as I was no longer looking for the perfect plan, but rather for the one that worked for me.
Blogging is a beautiful field, as you can literally do whatever you’d like with your creation. It can be as simple or as sophisticated as you would like it to be.
You just need to have a clear vision to make sure that you input and output the proper material and that you avoid any type of distraction that will impede your productivity.
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